Introduction
At the beginning of 2023, our organization strategically shifted its focus to intermediate advertisers, building on our success in serving advanced, high-spending advertisers. We recognized the opportunity to better understand and support the growing segment of intermediate advertisers. This shift allowed us to refine our solutions, tailor our guidance, and develop strategies to empower these advertisers as they scale their businesses effectively.
With this as a starting point we dived in discovery.
Understanding Our Users
Working closely with a researcher at Meta who conducts and facilitates research sessions via video calls, engaging with participants to gather insights, test product experiences, and analyze user behaviors to inform strategic marketing decisions. We were able to uncover a variety of insights.
Identifying Advertiser Pain Points
Through research, we discovered that advertisers often:
Encounter Technical Issues
Difficulty in setting up and managing campaigns due to complex interfaces.
Lack Immediate Support
Delayed responses from support channels hinder timely campaign adjustments.
Desire Personalized Guidance
A need for tailored advice to optimize ad performance and ROI.
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Team Brainstorming
I organized and lead a two-day work sprint with multiple teams to generate solutions aimed at simplifying campaign management, improving performance insights, and providing hands-on support to help advertisers grow. By leveraging their diverse expertise, they developed ideas focused on making Ads Manager more intuitive, educational, and results-driven for users scaling their advertising efforts.
This involved breaking into groups, dogfooding the product, consolidating ideas and observations anf finally using different methods to stat rank the ideas.
Key Ideas for Enhancing Ads Manager for Intermediate Advertisers
Guided Campaign Setup
An interactive, step-by-step walkthrough that dynamically adjusts based on advertiser goals and past campaign performance.
Community Learning Hub
A dedicated space where intermediate advertisers can share experiences, ask questions, and access expert-led discussions.
Real-Time Chat Support
A live chat service connecting intermediate advertisers with expert agents for instant guidance on campaign setup, optimization, and troubleshooting.
Ad Creative Optimizer
A built-in tool that analyzes ad creatives and offers real-time feedback to improve engagement and conversion rates.
From the logo's dynamic geometry to the color palette's vibrancy, each element of the Dazzle Company branding was crafted with purpose. Our approach blended sleek, modern design with a touch of sophistication, creating an identity that seamlessly resonates with both tech enthusiasts and corporate partners.
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